You can listen to the Podcast here:
So, you’ve decided you want to start blogging! Good for you. You are all ready to jump on the ‘mom blogging’ bandwagon, and you realize….you have no idea where to start or what to write about. That’s OK….we’ve all been there.
Here are some quick and easy ways to get your blog rollin’:
Choose Your Topic
Choose something you know and love. That’s the best advice I can give you when you are first starting out. Why? Because if you choose a topic that you know nothing about and have zero interest in, chances are, you will give up before your blog ever gains momentum. If you already have a hobby, then you are probably somewhat of an authority in that area, and will have lots to write about.
Demonstrate Your Authority
Why should your readers listen to what you have to say? If you choose a topic you know a lot about, your readers will pick up on that and tune in. You probably know more than them on the topic, and when they arrive at your blog, you will be feeding them just what they are hungry for. Demonstrate your authority early on….like in the first couple of posts. Tell them who you are and why you have chosen your blog’s particular topic, and most importantly, why you are an authority on the subject.
Host Your Blog On Your Own Domain
This one isn’t always obvious. There are so many free ways to get your content out there, that many people, when they first start out, decide to take this route. The problem with this method is it’s not very scalable. If you are planning to turn your blog into a business and make money from it, you’ll want your own domain name. Many free blogging platforms do not allow ads or affiliate links, and since these are two of the main ways most bloggers make money, you will be stuck.
Having your own domain name also makes your blog more brandable and memorable, and you won’t have that extra extension (www.yourblog.wordpress.com or www.yourblog.blogspot.com) in your domain.
If you’ve never hosted your own blog before, it’s not as scary as you might think. With WordPress, it’s actually REALLY simple. I use GoDaddy for all my domain names and Hostgator for hosting. It’s about $13 a year for a domain name and $9.95 a month for hosting. (Bonus: If you use the coupon code ———, you can get the first month of hosting for penny!)
Another great reason to host your own blog is if you don’t, you are pretty much at the mercy of the blog provider. If they decide to shut down their free service, guess what happens to your blog? You guessed it…..all your hard work will just disappear.
Speak Directly To Your Target Audience
This is one that I had a hard time with when I first started The Make Money Online Project. I knew I wanted to talk about and journal everything I learned (and am learning) about how to make money online, but I needed to speak to a specific targeted group of people, or my blog would get lost in the huge sea of other blogs that talk about making money online.
So, I took my own life experience (I am a mommy blogger who wants to build a work at home blogging business and make money with my blog) and began speaking directly to other people who are in my same position and who have that same goal.
It’s hard at first to only speak to your target audience, because you feel like you are leaving SO many others out, but the truth is, the more targeted your audience, the more loyal your readers. And the more loyal your readers, the better chance they will really listen to what you have to say. This really helps when you make product recommendations (affiliate marketing) , to get people to click through your affiliate links when purchasing. You get the commission. It’s a win win. You give valuable information to your readers, and in turn, they pay you back by following your links.
Find Out Exactly What Your Readers Want To Know
….and blog about that. How do you find out what your visitors are searching for? Ask them! Take a poll, create a survey, post some questions and ask them to leave you a comment, have your contact information readily available for their questions. Use your results of the previously mentioned tactics to compose your blog posts and address those topics.
For example, if you have a recipe blog, find out what kind of recipes your target audience wants……low fat, quick and easy, affordable, vegan, etc. And tailor your information specifically for them. Your readers will love you for it and be back on a regular basis for more!
You can’t please everyone
Know this. If you blog, and have any amount of visitors, there will always be those readers who don’t like what you have to say. Learn to take it with a grain of salt. Some people just like to start arguments or pick apart your writing. They will leave you nasty comments and make you feel unworthy of blogging. Two words….ignore them! Seriously, the internet is huge…and by blogging, you are essentially throwing yourself and all your ideas out there for the world to judge. And judge they will!
While there is always room for constructive criticism and growth due to that criticism, there are always going to be haters. For whatever reason they may hate. It’s not your problem. Simply refocus and move on.
Use Your Beautiful Mug
Put your picture on your blog somewhere so people can visualize who is talking to them. The web is so big and impersonal, and people visit thousands of web sites each week, how will they remember yours?
I know I tend to remember faces more so than anything else, so stick your face up there! Your blog’s sidebar is probably the best place for this, as the sidebars usually stay the same no matter what page of the blog you are on.
You may feel a bit vulnerable placing an image of yourself out there for the world to see, but trust me, you will gain a much more loyal following if you do this.
Anything in life is worth working at right? Building a blogging business isn’t always easy, but if you stick with it, your ship WILL come in. Good luck to you and your new mom blog!